Wegmans is a family-owned regional supermarket chain known for its displays of fresh produce, and baked goods. With their strong customer base, I worked to cultivate a culture of growth and community for Oracle and Wegmans.

With its strong community reputation, Wegmans' branding is simple and direct, letting its food take center stage. I wanted to demonstrate how a future with Oracle could lead to limitless growth. Starting with a growth-centric theme, I focused on customer love for the brand and highlighted Wegmans’ picturesque food. To stay aligned with Wegmans, I chose tactile printed pieces.