Nurturing in-room experiences to grow sales confidence

We needed to share with Wegmans that Oracle understands the grocery business. Wegmans is a family owned regional supermarket chain. Their stores have dazzling displays of fresh produce, artisan breads, and other baked goods. With a strong customer base, Oracle wanted to foster their spirit of growth.

With a brilliant reputation within its community, Wegmans branding is simple and to the point, showcasing their products and letting the beauty of their food lead the way. I wanted to show how future with Oracle is one with limitless growth. Starting with a growth-centric theme, I centered the love customers feel for their favorite brand while showcasing Wegman’s picturesque food. Keeping things physical and simple, I landed on tactile, printed pieces to align with the Wegmans brand.