Adding a whimsical spark to Oracle efficiency

We needed to bring some playfulness to Oracle benefits in a sales meeting to show that we understood Disney’s mission. Disney values creativity, innovation, and excellence–and we needed to show that Oracle does, too.

Disney’s known for big, bright iconography with a hold on popular culture. Movies like Up and Toy Story are the main influence here. We ensured that the design references a fast, connected, technology-driven solution. Through clouds and data visualization, we made their financial transformation look as impressive as a Disney movie. With an iterative process, we honed in on photo collage to create the most impactful, yet whimsical, visual.

Creative Direction
Strategy 
Design